Social Marketing – Intermediate Ways of Generating Traffic With Social Networking
Social marketing is not a new concept. It has been around for a long time but it is only in the last few years that its true potential has been recognized. The word social marketing originates from the work of David Brinkley, who conceptualized this idea back in 1983. According to Brinkley, social marketing is “the promotion of products and services through interactions in social settings”. These social settings can be in the form of social networks like Friendster, Orkut and MySpace.
Today, social marketing is a major player in the world of business. It is used by companies as well as individuals to promote their products and services. As a result, this technique is becoming more popular because it can bring about increased traffic to websites and businesses.
Social bookmarking is one of the most popular online activities. In social bookmarking, we submit articles or web pages that we want to be stored in our social bookmarks so other people can see them. Whenever somebody finds this article interesting, they will usually share it with their friends. They will also tag the article with the name of the website or blog where it can be seen. This is how it can be easily found in different social bookmarking websites.
Another great social marketing strategy is video marketing. People love watching videos and if you can create a video ad related to your product, your business will definitely gain some good exposure. You can post the video on YouTube or other similar video sharing website and let people enjoy watching your commercial. You can even set up your website to display the video ads whenever somebody searches for solutions to particular problems that your customers are facing.
Another great social networking tool is social networking sites such as MySpace. Here, you will be able to interact with other members and exchange ideas with them. If you have something new to share with other members, you will definitely get lots of responses and comments and that is very effective in social marketing.
Social marketing is indeed a powerful strategy that can help you get lots of traffic to your website. Make sure you have a nice website and provide interesting content. You can also participate actively in discussions in the website so that more people will be attracted to visit your site. You can also add audio and video files to your site regularly so that you will be able to generate more traffic and comments. Once you have made a good impression, you can easily build up a loyal following of followers who will eagerly await any announcements from you.